The partnership between Comedy Central, a cable cannel owned by Viacom, and Twitter represents the evolving relationship between television and social media. Twitter is often incorporated into programming with viewers using the site as a second screen while watching live television. But slowly, Twitter is becoming an outlet on which to watch video.
Amy Chozick, The New York Times. A Comedy Show That Comes via a Hashtag.
Next week, Comedy Central is hosting a comedy show almost entirely on Twitter, with comedians posting video clips and jokes using the hashtag #ComedyFest. It’s an experiment to get users to watch video directly on Twitter, rather than use Twitter as a second screen while watching TV.
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