The partnership between Comedy Central, a cable cannel owned by Viacom, and Twitter represents the evolving relationship between television and social media. Twitter is often incorporated into programming with viewers using the site as a second screen while watching live television. But slowly, Twitter is becoming an outlet on which to watch video.
Amy Chozick, The New York Times. A Comedy Show That Comes via a Hashtag.
Next week, Comedy Central is hosting a comedy show almost entirely on Twitter, with comedians posting video clips and jokes using the hashtag #ComedyFest. It’s an experiment to get users to watch video directly on Twitter, rather than use Twitter as a second screen while watching TV.
Also:
As early as next month, Comedy Central will introduce a free, ad-supported app, called CC: Stand-Up. Designed to look and feel like a cable channel devoted to stand-up, the app will offer videos of comedians performing routines.
A recommendation algorithm (similar to the one used by Amazon) will allow users to discover new comedians. If you watched Jeff Ross, for example, a web of other comics would pop up based on routines with similar topics (like mass transit), style (like dark humor) or other relationships (both like marshmallows).
(via futurejournalismproject)
Comedy Central is getting on board with the future.
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