2013-10-17T04:51:19+00:00October 17th, 2013|Tags: |

However, I do think it is important to get the story right. As Bilton observes, creation myths matter. They don’t simply tell how things happened, they tell us who we are. Jack Dorsey clearly needs to believe that he’s not just clever (and lucky), but that he’s a rare breed of genius. It’s also probably important to Twitter’s employees and investors to believe this too.

TXTmob and Twitter: A Reply to Nick Bilton | Public Practice Studio

I often advise startups to create a creation myth and not that like all myths it’s a story based on a kernel of truth but it’s a storified version of reality that is simpler, more entertaining and makes a point.  Reality doesn’t occur in such a straightforward manner.

All creation myths are similar.  Just understand that the people in those myths are playing roles »

When Good Design Isn’t Enough

2013-02-15T18:28:06+00:00February 15th, 2013|Tags: , |

[People talk about] the product is so good it sells itself. That is simply wrong. There is a lot to learn from how companies like Facebook, Airbnb and Yelp got their start.

You need to think about a distribution strategy as carefully as everything else.

– Peter Thiel

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