We only occassionally sit down to really enjoy and savour journalism. More often we use it to procrastinate at work – which the populist in me frankly believes is a much better explanation for the fact that we consume so much crime, celebrity and weird news, viz. because we’re just looking for a distraction, not, as the most commonly proffered explanation would have it, because each and every one of us is retarded.

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Are we trying to get better at something that doesn’t matter anymore? Perhaps we should take the best traditions of journalism and do something entirely new with it. Whatever we are doing now is not working.

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Most innovation in media and most of the revenue and most of the value will come not from the incumbents and not even from news »