Kessler explained he thinks cord cutting is more of a temporary phenomenon that will go away when the economy improves, and that partnering with cable and satellite providers allows it to avoid transaction costs.

Let me get this straight. You have a rabid fan base who are pirating your hit show at record levels. Instead of figuring out how to engage that audience you’re going to wait for them to conform to your expectations because you want to avoid “transaction costs”? An intelligent person would recognize those “transaction costs” as a worthwhile investment to own your product from ship to stern.