Among the dark news of environmental disasters, corruption, and human tragedy, I write to share that thiscoming Saturday more than 100 Afghan artists will give away 10,000 pink balloons to the citizens of Kabul. 

The artists—filmmakers, painters, musicians, photographers and crafters of traditional arts— are preparing to take part in the largest public art installation to ever take place in Afghanistan.  This coming Saturdaymorning (May 25) they will be arming 10,000 citizens in the heart of the capital with pink balloons.  Our headquarters will be the historic Park-e-Timur Shahi in the heart of the city.  

The orchestration has already taken place in India, Japan, and Kenya. Every city has been selected for its rich cultural history and its current state as a hive of creativity.  Furthermore, in each location the project has taken into account the social challenges of the city hoping to address them in a constructive manner focusing on creativity as a way of moving forward.  

Our commercials announcing that this orchestration is coming to Kabul began to air today nationally in Pashto and Dari (broadcasted by Tolo and Lemar TV) and can be viewed here: YouTube.

The funding for this project comes from individuals from around the world who believe in art and culture as a way of moving forward–and not war.  Thus far, more than 5,000 people from 43 countries have participated.  Their smiles can be seen on the campaign’s website at webelieveinballoons.com.  

You can also learn more about my body of work here.

If you are interested in covering this story you can reach me via email or call me directly at 0797360052. 

I thank you in advance for your time and consideration, 

Yazmany