the michael galpert experience: Why Uber Ice Cream Tasted So Good.

msg:

The #UberIceCream marketing campaign is the best social campaign I’ve experienced.

Last friday, Uber, the company that is growing faster than ebay, had their 2nd annual ice cream day, in which you could order an ice cream truck to a desired location for a cool $30* (price varied…

This is a ridiculously smart campaign.