Soup: Local Media Isn’t What People Want: They Want Liquid Media
The truth is that the numbers for AOL’s Patch efforts look bad, based on the southern California numbers leaked to Business Insider. It’s especially bad when you contrast them with traffic generated by Huffington Post, with is topical, not local.
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From the Article:
“Patch’s SoCal group started out with a huge number of sites to begin with – about 70. By March, that number was up to 74. If each Patch only employed ONE writer, that would mean that a Web site staffed with 74 people was only able to get 1.2 million uniques. That’s a pathetically low number in comparison to what other Web outfits are able to do. AOL’s other big media property, the Huffington Post, gets about 30 million uniques with just around 100 staffers.”
